El proyecto de investigación consiste en la elaboración de un plan comercial enfocado en una marca de vino no alcohólico con atributos benéficos para la salud, que sea sofisticada sin cambiar hábitos de consumo, pueda ...

El caso de la empresa IOI Group, nos muestra una compañía familiar de origen malasio que se encuentra en la paradoja de expansión global para convertirse en una multinacional o mantener un perfil conservadurista siguiendo ...

This research paper presents the business analysis of the company IOI Corporation Berhad (“IOI”), focusing on the financial, logistic and marketing process with the aim of improving the value chain of the company. The ...

Este trabajo se hizo con el principal objetivo de satisfacer la necesidad del consumo de café en Santiago de Chile, café proveniente de granos naturales en una cantidad regulada en filtrante de taza importado. Su presentación ...

The present project consists in studying the feasibility of exporting a premium cosmetic product for women made from natural ingredients to Colombia, being its main ingredient an exotic product of the Peruvian Amazon. To ...

This research has the purpose of making organic passion fruit oil known in the cosmetic sector, providing valuable information to the consumer, as well as demonstrating that it is a cosmetic alternative with a lot of ...

The present work seeks to analyse the 5 main areas: international market intelligence, international marketing, strategic global management, international trade logistics and international finance of IOI Corporation Berhad ...

This paper presents the proposal of export of porcelain tiles to the US market, specifically to distributors who import both red and white body tiles in their various sizes. The first chapter describes the profile of the ...

The following case study has been created in order to export marmalade of mountain papaya (Vasconcellea pubescens) due to its organoleptic properties, high nutritional value, unique taste and particular scent which makes ...

El presente trabajo de investigación analiza el potencial de mercado, perspectivas, preferencias, tendencias, así como el comportamiento del consumidor americano para el producto “Galletas de arroz integral endulzadas ...