Listar Artículos científicos por tema "Marketing"

Mostrando ítems 1-2 de 2

    • Relevance of salespeople profiles: an analysis in an emerging economy 

      Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Emerald, 2020)
      Acceso restringido
      Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...

    • Structural characterization of sports supplement market 

      Castro Arteta, Alonso; Salazar Mamani, Carlos Stefano; Ruiz Ruiz, Marcos Fernando (Latin American and Caribbean Consortium of Engineering Institutions, 2022)
      Acceso abierto
      Sports supplements are vital as nutritional complement and improve people's physical performance. In this sense, the objective of this study was to identify and characterize the variables that determine the sports supplement ...