Now showing items 1-10 of 31
Uso de CRM social para mejorar campañas de marketing dirigido en sector minorista
(Association for Information Systems, 2018)
Este estudio pretende demostrar que la efectividad de una campaña dirigida de marketing usando cupones puede mejorar utilizando elementos del CRM Social. Para lograrlo, se realizó un experimento consistente en otorgar ...
A problem-oriented method for supporting AEH authors through data mining
(Universidad Técnica de Aachen, 2007)
One of the main problems with Adaptive Educational Hypermedia Systems (AEHS) is that is very difficult to test whether adaptation decisions are beneficial for all the students or some of them would benefit from a different ...
Different regressors for linear modelling of Electroencephalographic recordings in visual and auditory tasks
The use of hierarchical linear modelling has been increasing in the last 5 years to analyze EEG data. Until now, no clear comparison on linear modelling in different modalities has been done. Therefore, specific differences ...
Topic modeling applied to business research: A latent dirichlet allocation (LDA)-based classification for organization studies
More than 1.5 million academic documents are published each year, and this trend shows an incremental tendency for the following years. One of the main challenges for the academic community is how to organize this huge ...
Missed signals in the congruency between visual distracting cues and auditory goals
(ACM Association for Computing Machinery, 2018)
Previously, auditory-visual paradigms have been studied when the person is reading a text and receives a distractive sound stimulus. In this study, attention to sound stimulus is evaluated while receiving distractive visual ...
ASquare: A powerful evaluation tool for adaptive hypermedia course system
Currently many methods and tools are being developed to support e-Learning courses. On the one hand, they are used to help students. On the other, a few applications are being developed to help course designers and ...
Nanostructured Sensors for Determination of 3-(3,4-Dichlorophenyl)-1,1-Dimethylurea Based in Molecularly Imprinted Polymers (MIPs) Deposited in Screen Printed Carbon Nanotubes
(The Electrochemical Society, 2015)
A sensor based on molecularly imprinted polymers (MIP) was developed for determination of 3-(3,4-Dichlorophenyl)-1,1- dimethylurea (diuron). The MIP were synthesized by free radical polymerization in wich diuron acted ...
Recommendation in higher education using data mining techniques
(Universidad de Cordoba, 2009)
One of the main problems faced by university students is to take the right decision in relation to their academic itinerary based on available information (for example courses, schedules, sections, classrooms and professors). ...
Identificación del sentimiento expresado usando redes sociales en un contexto político
(Americas Conference on Information Systems, 2019)
Este estudio pretende proponer una solución al problema de identificar el sentimiento de comentarios en español, debido a las variaciones idiomáticas existentes en los diversos países Latinoamericanos, plasmados en redes ...
Diagnostic of habitability of emergency temporary housing in Peru
In Peru, emergency temporary housing (ETH) is currently facing environmental, social, and economic problems. From an environmental perspective, no studies have explored the habitability and internal comfort of these units ...