Now showing items 1-10 of 42
Uso de CRM social para mejorar campañas de marketing dirigido en sector minorista
(Association for Information Systems, 2018)
Este estudio pretende demostrar que la efectividad de una campaña dirigida de marketing usando cupones puede mejorar utilizando elementos del CRM Social. Para lograrlo, se realizó un experimento consistente en otorgar ...
Topic modeling applied to business research: A latent dirichlet allocation (LDA)-based classification for organization studies
More than 1.5 million academic documents are published each year, and this trend shows an incremental tendency for the following years. One of the main challenges for the academic community is how to organize this huge ...
Database methodology for therapy evaluation in auditory schizophrenia disorder based on continuity evolution of symptoms
In the context of a medication or therapy course, an intriguing question may arise after a few therapies: Should the treatment or therapy be continued? Even after several instances of therapy, there are not clear measures ...
Integral and transformative engineering coursework in formative research for undergraduate curricula
At several private Peruvian universities, formative research was not included in the curricula design. Here the problem to solve was the small number of undergraduate dissertations in Engineering. First, the coursework ...
A Case Study: Data Mining Applied to Student Enrollment
(Educational Data Mining, 2010)
One of the main problems faced by university students is deciding the right learning path based on available information such as courses, schedules and professors. In this context, this paper presents a recommender system ...
A problem-oriented method for supporting AEH authors through data mining
(Universidad Técnica de Aachen, 2007)
One of the main problems with Adaptive Educational Hypermedia Systems (AEHS) is that is very difficult to test whether adaptation decisions are beneficial for all the students or some of them would benefit from a different ...
ASquare: A powerful evaluation tool for adaptive hypermedia course system
Currently many methods and tools are being developed to support e-Learning courses. On the one hand, they are used to help students. On the other, a few applications are being developed to help course designers and ...
Missed signals in the congruency between visual distracting cues and auditory goals
(ACM Association for Computing Machinery, 2018)
Previously, auditory-visual paradigms have been studied when the person is reading a text and receives a distractive sound stimulus. In this study, attention to sound stimulus is evaluated while receiving distractive visual ...
Recommendation in higher education using data mining techniques
(Universidad de Cordoba, 2009)
One of the main problems faced by university students is to take the right decision in relation to their academic itinerary based on available information (for example courses, schedules, sections, classrooms and professors). ...
Automated classification system of giant white corn using image processing and supervised techniques
(International Society for Computers and Their Applications, 2018)
Nowadays, the use of artificial vision for classification in agricultural products has proven to have a great impact on this field. The exportation of agricultural goods has risen all over the world, consequently, that is ...