Browsing Administración by Author "Becerra, Rudy"
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Securitization of brand names: Basic concepts and its use in practice Taylor, Ruth Lesher; Becerra, Rudy; Stuart Alvarado, Norka Patricia; Case, Spencer A. (Palgrave Macmillan Ltd., 2009)Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...