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Securitization of brand names: Basic concepts and its use in practice 

Taylor, Ruth Lesher; Becerra, Rudy; Stuart Alvarado, Norka Patricia; Case, Spencer A. (Palgrave Macmillan Ltd., 2009)
Acceso restringido
Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...

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AuthorStuart Alvarado, Norka Patricia (1)Category / Subcategory
Ciencias empresariales y económicas / Marketing y ventas (1)
Document typeArtículo en Scopus (1)SubjectBranding (1)Compraventa (1)Industrial real estate (1)Marcas (1)Propiedad industrial (1)Date2009 (1)

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