• Relevance of salespeople profiles: an analysis in an emerging economy 

      Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Emerald, 2020)
      Acceso restringido
      Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
    • Sustainability and branding in retail: a model of chain of effects 

      Flores Hernández, Javier Alfredo; Olavarría Jaraba, Ana; Valera Blanes, Guadalupe; Vázquez Carrasco, Rosario (Multidisciplinary Digital Publishing Institute (MDPI), 2020)
      Acceso abierto
      The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...
    • Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context 

      Flores Hernández, Javier Alfredo; Cambra Fierro, Jesús; Vázquez Carrasco, Rosario (John Wiley & Sons, 2020)
      Acceso restringido
      Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
    • The correlation between cognitive styles and written corrective feedback preferences among Iranian and Turkish EFL learners 

      Kivi, Parivash Jamali; Hernández Vásquez, Ronald; Escalante Flores, Jorge Luis; Garay, Jessica Paola Palacios; Fuster Guillén, Doris (Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, 2021)
      Acceso abierto
      This study aimed at finding the correlation between Iranian and Turkish EFL learners’ cognitive styles and their preferences for different WCF types. Sixty out of seventy-five EFL students at the intermediate level in two ...
    • The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 

      Huerta Álvarez, Rocío del Pilar; Cambra Fierro, Jesús; Fuentes Blasco, María (Elsevier, 2020)
      Acceso restringido
      The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
    • Uso de CRM social para mejorar campañas de marketing dirigido en sector minorista 

      Bohorquez Lopez, Victor Wilfredo; Huaynate Mato, Edwin David; Méndez Lazarte, Christiam Ismael (Association for Information Systems, 2018)
      Acceso restringido
      Este estudio pretende demostrar que la efectividad de una campaña dirigida de marketing usando cupones puede mejorar utilizando elementos del CRM Social. Para lograrlo, se realizó un experimento consistente en otorgar ...
    • Vacío legal en la tipificación de trata de personas 

      Capcha Carrillo, Tito; Palacios Garay, Jessica Paola; Escalante Flores, Jorge Luis; Cadenillas Albornoz, Violeta (Alumni in, 2022)
      Acceso abierto
      Objetivo: El objetivo del estudio fue analizar el vacío legal en la tipificación de trata de personas en un distrito de Lima Metropolitana. Método: El paradigma de la investigación realizado fue el interpretativo, ...