Listar Marketing por categoría / sub categoría "Ciencias empresariales / Economía"
Mostrando ítems 1-1 de 1
-
Sustainability and branding in retail: a model of chain of effects
(Multidisciplinary Digital Publishing Institute (MDPI), 2020)Acceso abiertoThe main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...