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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy 

Cambra Fierro, Jesús Juan; Fuentes Blasco, María; Huerta-Álvarez, Rocío; Olavarría, Ana (Springer, 2021)
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The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our ...
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CSR and branding in emerging economies: The effect of incomes and education 

Cambra Fierro, Jesús Juan; Flores Hernández, Javier Alfredo; Pérez, L.; Valera Blanes, G. (Wiley-Blackwell, 2020)
Acceso restringido
Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...

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Other ContributorFlores Hernández, Javier Alfredo (1)Huerta-Álvarez, Rocío (1)Category / Subcategory
Ciencias empresariales / Marketing (2)
Document typeArtículo en Scopus (2)SubjectComportamiento del consumidor (2)Consumer behavior (2)Branding (1)Consumer satisfaction (1)Emerging markets (1)Date Issued2021 (1)2020 (1)

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