• español
    • English
  • Policies
  • English 
    • español
    • English
  • Login
Search 
  •   Repositorio Institucional ULima
  • Artículos científicos
  • Marketing
  • Search
  •   Repositorio Institucional ULima
  • Artículos científicos
  • Marketing
  • Search
JavaScript is disabled for your browser. Some features of this site may not work without it.

Search

Show Advanced FiltersHide Advanced Filters

Filters

Use filters to refine the search results.

Now showing items 1-8 of 8

  • Sort Options:
  • Relevance
  • Title Asc
  • Title Desc
  • Issue Date Asc
  • Issue Date Desc
  • Results Per Page:
  • 5
  • 10
  • 20
  • 40
  • 60
  • 80
  • 100
Thumbnail

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 

Huerta Álvarez, Rocío; Cambra Fierro, Jesús; Fuentes Blasco, María (Elsevier, 2020)
Acceso restringido
The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
Thumbnail

Relevance of salespeople profiles: an analysis in an emerging economy 

Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Emerald, 2020)
Acceso restringido
Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
Thumbnail

Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context 

Flores Hernández, Javier Alfredo; Cambra Fierro, Jesús; Vázquez Carrasco, Rosario (John Wiley & Sons, 2020)
Acceso restringido
Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
Thumbnail

How does customer perception of salespeople influence the relationship? A study in an emerging economy 

Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Fuentes Blasco, María; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Elsevier, 2020)
Acceso restringido
Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...
Thumbnail

Sustainability and branding in retail: a model of chain of effects 

Flores Hernández, Javier Alfredo; Olavarría Jaraba, Ana; Valera Blanes, Guadalupe; Vázquez Carrasco, Rosario (Multidisciplinary Digital Publishing Institute (MDPI), 2020)
Acceso abierto
The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...
Thumbnail

CSR and branding in emerging economies: The effect of incomes and education 

Cambra Fierro, Jesús Juan; Flores Hernández, Javier Alfredo; Pérez, L.; Valera Blanes, G. (Wiley-Blackwell, 2020)
Acceso restringido
Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...
Thumbnail

Impact of emotional style on academic goals in pandemic times 

Garay, Jessica Paola Palacios; Escalante Flores, Jorge Luis; Chumacero Calle, Juan Carlos; Bautista, Inocenta Marivel Cavarjal; Perez Saavedra, Segundo; Nieto Gamboa, Jose (Sciedu Press, 2020)
Acceso abierto
The objective of the present study was to determine the incidence of university students’ emotional style on the dimensions of academic goals (academic goals, learning goals, achievement goals and social reinforcement ...
Thumbnail

Identification of main factors to characterize young people with greatest intention of buying footwear online 

Méndez Lazarte, Christiam Ismael; Bohorquez Lopez, V.W. (26th Americas Conference on Information Systems, AMCIS 2020., 2020)
Acceso restringido
The study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a ...

Contacto: repositorio@ulima.edu.pe

Todos los derechos reservados. Diseñado por Chimera Software
 

 

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisorsAuthors UlimaArea / Line of researchCategory / SubcategoryDocument typeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisorsAuthors UlimaArea / Line of researchCategory / SubcategoryDocument type

My Account

LoginRegister

Discover

Other ContributorFlores Hernández, Javier Alfredo (3)Arditto Díaz, Luis Eduardo (2)Chumacero Calle, Juan Carlos (1)Escalante Flores, Jorge Luis (1)Huerta Álvarez, Rocío (1)Category / SubcategoryPendiente / Pendiente (3)Ciencias empresariales / Economía (1)Ciencias empresariales / Marketing (1)Ciencias empresariales y económicas / Administración (1)Ciencias empresariales y económicas / Economía (1)Document typeArtículo en Scopus (7)Artículo de conferencia en Scopus (1)SubjectBranding (2)Comercio al por menor (2)Comportamiento del consumidor (2)Consumer behavior (2)Corporate image (2)Date
2020 (8)

Contacto: repositorio@ulima.edu.pe

Todos los derechos reservados. Diseñado por Chimera Software