Now showing items 1-3 of 3
Relevance of salespeople profiles: an analysis in an emerging economy
Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context
(John Wiley & Sons, 2020)
Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...