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How does customer perception of salespeople influence the relationship? A study in an emerging economy 

Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Fuentes Blasco, María; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Elsevier, 2020)
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Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...
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CSR and branding in emerging economies: The effect of incomes and education 

Cambra Fierro, Jesús Juan; Flores Hernández, Javier Alfredo; Pérez, L.; Valera Blanes, G. (Wiley-Blackwell, 2020)
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Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...

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Other ContributorArditto Díaz, Luis Eduardo (1)Flores Hernández, Javier Alfredo (1)Category / SubcategoryCiencias empresariales / Marketing (1)Ciencias empresariales y económicas / Administración (1)Ciencias empresariales y económicas / Economía (1)Document typeArtículo en Scopus (2)Subject
Comportamiento del consumidor (2)
Consumer behavior (2)Branding (1)Emerging markets (1)Mercados emergentes (1)Date
2020 (2)

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