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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
(Springer, 2021)
Acceso abierto
The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our ...
Impacto del mindfulness en el rendimiento académico de estudiantes universitarios: una revisión sistemática de literatura con VOSviewer
(Universidad Marcelino Champagnat, 2021)
Acceso abierto
La presente investigación tiene por objetivos determinar el nivel de impacto de la exclusión de algunos términos claves en la coocurrencia acerca del tema “Impacto del mindfulness en el rendimiento académico de estudiantes ...
The correlation between cognitive styles and written corrective feedback preferences among Iranian and Turkish EFL learners
(Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, 2021)
Acceso abierto
This study aimed at finding the correlation between Iranian and Turkish EFL learners’ cognitive styles and their preferences for different WCF types. Sixty out of seventy-five EFL students at the intermediate level in two ...
Insertion of Emerging Countries Exports in Global Supply Chains
(EAE Business School, 2021)
Acceso abierto
The objective of this research is to create a reference model to help an emerging country prepare
a strategic and tactical plan for its export potential using information from digital media. Countries’
economic planning ...
How does customer perception of salespeople influence the relationship? A study in an emerging economy
(Elsevier, 2020)
Acceso restringido
Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
(Elsevier, 2020)
Acceso restringido
The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
Relevance of salespeople profiles: an analysis in an emerging economy
(Emerald, 2020)
Acceso restringido
Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context
(John Wiley & Sons, 2020)
Acceso restringido
Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
Sustainability and branding in retail: a model of chain of effects
(Multidisciplinary Digital Publishing Institute (MDPI), 2020)
Acceso abierto
The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...
CSR and branding in emerging economies: The effect of incomes and education
(Wiley-Blackwell, 2020)
Acceso restringido
Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...