Listar Escuela de Posgrado por autor "Mensa, Marta"
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Cross-Cultural comparison of TikTok uses and gratifications
Vargas Bianchi, Lizardo; Deng, Tao; Mensa, Marta (Taylor and Francis Ltd., 2023)Acceso restringidoThis cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to ... -
Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
Mensa, Marta; Vargas Bianchi, Lizardo (Universidad de Navarra, 2023)Acceso abiertoThis study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus ... -
Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
Mensa, Marta; Vargas Bianchi, Lizardo (Springer, 2023)Acceso restringidoThis study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ...