Listar Escuela de Posgrado por tema "Pendiente"
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Bringing managers closer to papers: Measuring the relevance of business and management research
(Taylor and Francis Ltd., 2023)Acceso abiertoThis study aims to validate a data collection tool’s psychometric properties to explore whether business management research’s relevance is a high-order construct made up of its perceived interest and perceived relevance. ... -
Cross-Cultural comparison of TikTok uses and gratifications
(Taylor and Francis Ltd., 2023)Acceso restringidoThis cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to ... -
Fueling big data analytics for project success: Mediating role of knowledge sharing and innovation performance
(EnPress Publisher, 2023)Acceso abiertoPurpose: Drawing on the Resource Based View (RBV) and Dynamic Capabilities Theory (DCT), the study seeks to investigate the impact of Big Data Analytics (BDA) on Project Success (PS) through Knowledge Sharing (KS) and ... -
Fueling innovation performance through entrepreneurial leadership: Assessing the neglected mediating role of intellectual capital
(EnPress Publisher, LLC, 2023)Acceso abiertoThis study uses dynamic capability theory and a resource-based view to examine whether intellectual capital (human, relational, and structural capital) mediates entrepreneurial leadership and innovation success. Drawing ... -
Impact of big data analytics in project success: Mediating role of intellectual capital and knowledge sharing
(EnPress Publisher, 2023)Acceso abiertoThis study empirically investigates the effect of big data analytics (BDA) on project success (PS). Additionally, in this study, the investigation includes an examination of how intellectual capital (IC) and (KS) act as ... -
Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
(Universidad de Navarra, 2023)Acceso abiertoThis study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus ... -
Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
(Springer, 2023)Acceso restringidoThis study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ... -
Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation
(Springer, 2022)Acceso restringidoBelonging Conduits are resources available in the market (such as products, services, or brands) that people use as a means to favor their affiliation to a group. The conduits are a construct of the belongingness-oriented ... -
Pursuing belonging through consumption: refining the belonging process framework
(Emerald Group Holdings Ltd., 2022)Acceso abiertoPurpose – Much research has been conducted on how consumption is related to human relationships. Only a scarcity of studies has examined brand and product selection, as well as the consumption activities that individuals ... -
Transactional Leadership and Innovative Behavior as Factors Explaining Emotional Intelligence: A Mediating Effect
(MDPI, 2022)Acceso abiertoThis research aimed to determine the mediating effect of innovative behavior on the relationship between transactional leadership and emotional intelligence in a SARS-CoV-2 context. During this period, behavioral issues ...