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Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
(Springer, 2023)
Acceso restringido
This study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ...
Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation
(Springer, 2022)
Acceso restringido
Belonging Conduits are resources available in the market (such as products, services, or brands) that people use as a means to favor their affiliation to a group. The conduits are a construct of the belongingness-oriented ...
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)
Acceso restringido
The desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ...