Browsing by Author "Valenzuela Meza, Maria Fernanda"
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Caso de estudio: actualización de datos de clientes a través de la aplicación de estrategias de CRM en el rubro financiero
Valenzuela Meza, Maria Fernanda (Universidad de Lima, 2023)EmbargadoIn a complicated political and economic context for the investment industry where many clients withdrew their money from Peru to take it abroad, it seeks to migrate those who used physical channels to digital channels, the ...