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Plan de marketing para Datilbar
(Universidad de Lima, 2021)
Acceso abierto
This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and ...
Plan de marketing para implementación de restaurante Tex-Mex en Lima
(Universidad de Lima, 2020)
Acceso abierto
The big offer of restaurants in the city of Lima makes difficult for new brands to position and differentiate from competitors. Therefore, this work seeks to determine the conditions a restaurant should accomplish for being ...
Plan de marketing para el relanzamiento de macerados artesanales de pisco Saphi
(Universidad de Lima, 2020)
Acceso abierto
En el presente plan de marketing se investigó la factibilidad del relanzamiento de la
marca de macerados artesanales de Pisco 1972 bajo el nombre Saphi en el mercado de
bebidas alcohólicas de Lima Metropolitana, para ello ...