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La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
Millennials are part of the first generation to grow at the same rate as digital media; the generation whose year of birth is between 1979 and 1994, has as its main characteristic that they grew up technologically connected, ...