Search
Now showing items 1-2 of 2
La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
Millennials are part of the first generation to grow at the same rate as digital media; the generation whose year of birth is between 1979 and 1994, has as its main characteristic that they grew up technologically connected, ...
Factores que influyen en la intención de compra de alimentos orgánicos en los consumidores millennials de Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
This document seeks to determine how factors influence the intention to purchase organic food in millennial consumers in Metropolitan Lima. The type of research is applied, since it focuses on highlighting a benefit to ...