Listar Administración por autor "Bazán Silva, Maria Paula"
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La influencia de la marca Starbucks en la percepción del valor del producto
Bazán Silva, Maria Paula (Universidad de Lima, 2021)Acceso abiertoThis research study aims to determine the influence of the Starbucks brand on the consumers perceived value of the product. In addition, it is intended to describe the brand identity that Starbucks transmits to its consumers ...