• Caso de estudio: análisis y diagnóstico de un policlínico familiar, propuesta de mejora 

      Soto Melo, Irene Emperatriz (Universidad de Lima, 2022)
      Acceso abierto
      The following professional proficiency project aims to analyse the business plan of JASMEDICA, a family-owned medical center, which focuses on paediatric medical care. The development is divided into four major chapters ...
    • Diagnóstico empresarial de Distribuidora Virtualdex E.I.R.L. 

      García Cirilo, Franco Omar (Universidad de Lima, 2022)
      Acceso abierto
      The purpose of this paper is to analyze the Virtualdex EIRL Distributor, exclusive distributor of Alicorp S.A.A. Its development is made up of six chapters where strategies will be delved into, explained and proposed that ...
    • Plan de marketing de la empresa Inversiones Cappuccetto S.A.C. 

      Bandenay Bellina, Diego (Universidad de Lima, 2023)
      Acceso abierto
      The present work called "Marketing Plan of the company Investments Cappuccetto S.A.C.", aims to determine those necessary actions required to develop the marketing area of this company, in order to achieve organizational ...
    • Plan estratégico para la unidad de internacionalización de una escuela de postgrado 

      Borda Reyes, Armando Juan (Universidad de Lima, 2023)
      Acceso abierto
      The following report outlines the strategic planning process for the internationalization unit of a prominent business school in Peru. To accomplish this, I established the objectives for the unit, conducted a comprehensive ...