Listar Comunicación por autor "Quispe Medrano, Valeria"

Mostrando ítems 1-1 de 1

    • Campaña integral de lanzamiento de bebida energética “Boom Power” 

      Alvizuri Tomasto, Bianca Alessia; Quispe Medrano, Valeria (Universidad de Lima, 2023)
      Acceso abierto
      The present work seeks to develop the launch campaign of the new energy drink Boom Power in the Peruvian market. The following campaign lasts 6 months and consists of the intrigue, launch and maintenance phases, with the ...