Browsing Marketing by Advisor "Huaynate Mato, Edwin David"
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Caso de estudio: actualización de datos de clientes a través de la aplicación de estrategias de CRM en el rubro financiero
(Universidad de Lima, 2023)In a complicated political and economic context for the investment industry where many clients withdrew their money from Peru to take it abroad, it seeks to migrate those who used physical channels to digital channels, the ... -
Factores que influyen en la intención de compra de alimentos orgánicos en los consumidores millennials de Lima Metropolitana
(Universidad de Lima, 2022)Acceso abiertoThis document seeks to determine how factors influence the intention to purchase organic food in millennial consumers in Metropolitan Lima. The type of research is applied, since it focuses on highlighting a benefit to ...