• Lanzamiento de la marca “Flexmind” 

      Nuñez Maya, Krizia (Universidad de Lima, 2023)
      Acceso abierto
      This work describes the development and launch of a social well-being brand called "Flexmind" and the marketing strategy used to position it in the market. It also covers the communication strategy employed to create the ...
    • Proceso de creación de la productora de marketing y proyectos audiovisuales B1 Visuals 

      Chang Arrunategui, Arlyn Lisette Lorena (Universidad de Lima, 2022)
      Acceso abierto
      This document describes the formation of B1 Visuals, a digital production company for marketing and audiovisual projects that began as an entrepreneurship and that, little by little, took shape during the pandemic that ...