Browsing by Author "Bohorquez Lopez, V.W."
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Identification of main factors to characterize young people with greatest intention of buying footwear online
Méndez Lazarte, Christiam Ismael; Bohorquez Lopez, V.W. (26th Americas Conference on Information Systems, AMCIS 2020., 2020)Acceso restringidoThe study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a ...