Browsing by Author "Pretell Gamarra, Maria Jimena"
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Análisis de los factores claves de la estrategia de marketing digital para aumentar las ventas de la marca Pretz
Pretell Gamarra, Maria Jimena (Universidad de Lima, 2020)Acceso abiertoThe present research proposes to demonstrate the increase in sales of the Pretz brand from the development of digital marketing strategies such as the appropriate use of branded content and an effective ...