Browsing by Author "Aragon Lara, Vanessa Yvonne"
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La percepción del rol de la música en la comunicación de una marca: caso nueva imagen "Siente el sabor" de Coca-Cola
Aragon Lara, Vanessa Yvonne (Universidad de Lima, 2020)Acceso abiertoThis paper sought to analyze the perception of the role of music in the communication of a brand and chose as a case study the musical composition of the commercial launch of the new Coca-Cola image: “Siente el sabor”. We ...