Browsing by Subject "Comunicación corporativa"
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El desarrollo de la marca empleador en una empresa de retail peruana
(Universidad de Lima, 2020)Acceso abiertoThis research focuses on the process of building the employer brand in a Peruvian pharmaceutical retail company and the role that communication played during this process, between 2012 and 2016, when the company implemented ... -
Potenciando la identificación del operario de limpieza con su organización: desarrollo de un plan piloto pedagógico en Grupo OL
(Universidad de Lima, 2020)Acceso abiertoThis professional project exposes the work carried out by the authors in Grupo OL, an organization focused on providing comprehensive cleaning services, property maintenance and development of technological solutions to ...