Show simple item record

dc.contributor.authorHuerta-Álvarez, Rocío
dc.contributor.authorCambra Fierro, Jesús
dc.contributor.authorFuentes Blasco, María
dc.contributor.otherHuerta-Álvarez, Rocío
dc.date.accessioned2020-03-09T13:46:22Z
dc.date.available2020-03-09T13:46:22Z
dc.date.issued2020
dc.identifier.citationHuerta-Álvarez, R., Cambra Fierro, J., & Fuentes Blasco, M. (2020). The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16. https://doi.org/10.1016/j.jdmm.2020.100413es_PE
dc.identifier.issn2212-571X
dc.identifier.urihttps://hdl.handle.net/20.500.12724/10545
dc.descriptionIndexado en Scopuses_PE
dc.description.abstractThe consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the message is controlled by destination marketing organizations. Moreover, uncontrolled user-generated communication is increasingly considered more reliable than traditional, controlled communication. All this has considerably modified tourist perceptions regarding destination image and brand equity. From a business perspective, a line of thought addressing the study of these interrelationships has emerged in the literature, going so far as to consider their impact on brand engagement. Despite the current prevalence and relevance of social media communication as a loyalty-building factor in a context as competitive as the tourism sector, relatively little literature has addressed it in emerging tourist destination scenarios. Hence, the present paper presents an analysis of how – and to what extent – social media communication, both controlled and uncontrolled by the destination organization, has an impact on destination brand equity and destination brand engagement. More specifically, this study applies it to an emerging economy scenario: Metropolitan Lima, Peru. The implications of our research, presented at the end of the paper, are of interest – both as a contribution to the literature and from the perspective of tourist destination management – and can serve to aid the economic and social development of emerging economies.es_PE
dc.language.isoenges_PE
dc.publisherElsevieres_PE
dc.relation.ispartofurn:issn:2212-571X
dc.relation.urihttps://doi.org/10.1016/j.jdmm.2020.100413
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_PE
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectWeb 2.0es_PE
dc.subjectTurismo
dc.subjectDesarrollo económico
dc.subjectTourism
dc.subjectEconomic development
dc.titleThe interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economyes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.type.otherArtículo en Scopuses_PE
dc.identifier.journalJournal of Destination Marketing & Management
dc.publisher.countryGBes_PE
dc.description.peer-reviewRevisión por pareses_PE
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.00es_PE
dc.identifier.doihttps://doi.org/10.1016/j.jdmm.2020.100413


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record