Marketing

 

Envíos recientes

  • Political marketing through facebook and its influence on the attitudes of the artesanos electors of Lima Metropolitana 

    Palacios Garay, Jessica Paola; Escalante Flores, Jorge Luis; Cecilia Uribe-Hernandez, Yrene; German Castagnola-Sanchez, Carlos (Universidade do Estado do Rio Grande Norte, 2021)
    n a globalized world, more and more political parties are applying actions through social networks to communicate and be in more frequent contact with the electors; however, in view of the struggles ...

  • La gestión administrativa y compromiso organizacional en instituciones educativas 

    Anchelia-Gonzales, Vanessa; Inga-Arias, Miguel; Olivares-Rodriguez, Pablo; Escalante Flores, Jorge Luis (Universidad San Ignacio de Loyola, 2021)
    El presente estudio se enfocó en determinar la relación de la gestión administrativa con el compromiso organizacional en trabajadores del sector educación. Se ha desarrollado según el paradigma positivista de enfoque ...

  • Dynamic capabilities and family businesses: a perspective article 

    Bohorquez-Lopez, V.W.; García-Ortiz, P.A.; Méndez Lazarte, Christiam Ismael (Emerald Publishing, 2024)
    Purpose: The individual perspective of dynamic capabilities and family firms could be useful to shed light on the relationship between these topics, considering not only the heterogeneity of family businesses but above all ...

  • Destination recovery during COVID-19 in an emerging economy: Insights from Peru 

    Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; Huerta Álvarez, Rocío del Pilar; Olavarría-Jaraba, Ana (European Academy of Management and Business Economics, 2022)
    The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance ...

  • Atributos diferenciadores entre el comercio minorista tradicional y el moderno 

    Bohorquez-Lopez, Victor W.; García-Ortiz, Paula Andrea; Méndez Lazarte, Christiam Ismael; Caycho Chumpitaz, Carlos Teodoro (Universidad Nacional de Colombia, 2022)
    Acceso abierto
    Cette recherche vise à identifier les différences entre le commerce traditionnel (marchés alimentaires) et le commerce moderne (super-marchés), dans un contexte où le marché traditionnel représente environ 80 % ...

  • Fair trade and consumer valuation: Purchase intentions in an emerging economy 

    De la Piedra Vindrola, Sergio Edmundo; Juan M. Berbel-Pineda, Juan M.; Palacios-Florencio, Beatriz (John Wiley & Sons Ltd., 2022)
    In the scientific literature, there is little evidence of empirical research concerning the impact of fair trade (FT) on shopping behaviour (this is practically non-existent, if we consider studies in emerging economies. ...

  • Diagnosis of Future Demand for the Design of University Courses 

    Ortiz Esaine, Nicolas Martin; Zapata, Rocio (IGI Global, 2022)
    This study develops a method to determine future needs and competencies required for the design of future professional careers aligned with the demands of the country, institutions, and businesses. The article is based on ...

  • Liderazgo científico investigativo del docente para la transformación del contexto universitario 

    Vargas-Pinedo, Melita Elizabeth; Mollo Flores, Marybel Esther; Alemán-Saravia, Ana Cecilia; Deroncele-Acosta, Angel (Universidad del Zulia, 2022)
    Acceso abierto
    La Universidad enfrenta constantes retos tecnológicos, socioculturales, ambientales, y otros, que requieren un docente líder en investigación para innovar el cambio organizacional de manera efectiva. De ahí ...

  • Vacío legal en la tipificación de trata de personas 

    Capcha Carrillo, Tito; Palacios Garay, Jessica Paola; Escalante Flores, Jorge Luis; Cadenillas Albornoz, Violeta (Alumni in, 2022)
    Acceso abierto
    Objectivo: O objectivo do estudo era analisar a lacuna legal na criminalização do tráfico de pessoas num distrito de Lima Metropolitana. Método: O paradigma da investigação conduzida foi a abordagem interpretativa e ...

  • Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy 

    Cambra Fierro, Jesús Juan; Fuentes Blasco, María; Huerta Álvarez, Rocío del Pilar; Olavarría, Ana (Springer, 2021)
    Acceso abierto
    The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our ...

  • The correlation between cognitive styles and written corrective feedback preferences among Iranian and Turkish EFL learners 

    Kivi, Parivash Jamali; Hernández Vásquez, Ronald; Escalante Flores, Jorge Luis; Garay, Jessica Paola Palacios; Fuster Guillén, Doris (Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, 2021)
    Acceso abierto
    This study aimed at finding the correlation between Iranian and Turkish EFL learners’ cognitive styles and their preferences for different WCF types. Sixty out of seventy-five EFL students at the intermediate level in two ...

  • Impact of emotional style on academic goals in pandemic times 

    Garay, Jessica Paola Palacios; Escalante Flores, Jorge Luis; Chumacero Calle, Juan Carlos; Bautista, Inocenta Marivel Cavarjal; Perez Saavedra, Segundo; Nieto Gamboa, Jose (Sciedu Press, 2020)
    Acceso abierto
    The objective of the present study was to determine the incidence of university students’ emotional style on the dimensions of academic goals (academic goals, learning goals, achievement goals and social reinforcement ...

  • CSR and branding in emerging economies: The effect of incomes and education 

    Cambra Fierro, Jesús Juan; Flores Hernández, Javier Alfredo; Pérez, L.; Valera Blanes, G. (Wiley-Blackwell, 2020)
    Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...

  • Sustainability and branding in retail: a model of chain of effects 

    Flores Hernández, Javier Alfredo; Olavarría Jaraba, Ana; Valera Blanes, Guadalupe; Vázquez Carrasco, Rosario (Multidisciplinary Digital Publishing Institute (MDPI), 2020)
    Acceso abierto
    The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...

  • The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 

    Huerta Álvarez, Rocío del Pilar; Cambra Fierro, Jesús; Fuentes Blasco, María (Elsevier, 2020)
    The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...

  • Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context 

    Flores Hernández, Javier Alfredo; Cambra Fierro, Jesús; Vázquez Carrasco, Rosario (John Wiley & Sons, 2020)
    Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...

  • Relevance of salespeople profiles: an analysis in an emerging economy 

    Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Emerald, 2020)
    Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...

  • Dynamic networks in early international agrobusiness 

    Méndez Lazarte, Christiam Ismael (Escola Brasileira de Administração Pública e de Empresas, 2019)
    Acceso abierto
    This research aims to understand the benefits of networks, based on their origin, for the process of companies’ accelerated internationalization. The study adopts as a reference the emergence of Born Global enterprises, ...

  • How does customer perception of salespeople influence the relationship? A study in an emerging economy 

    Arditto Díaz, Luis Eduardo; Cambra Fierro, Jesús; Fuentes Blasco, María; Olavarría Jaraba, Ana; Vázquez Carrasco, Rosario (Elsevier, 2020)
    Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...