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dc.contributor.authorFlores Hernández, Javier Alfredo
dc.contributor.authorOlavarría Jaraba, Ana
dc.contributor.authorValera Blanes, Guadalupe
dc.contributor.authorVázquez Carrasco, Rosario
dc.contributor.otherFlores Hernández, Javier Alfredo
dc.date.accessioned2020-07-27T00:19:23Z
dc.date.available2020-07-27T00:19:23Z
dc.date.issued2020
dc.identifier.citationFlores-Hernández, J. A., Olavarría-Jaraba, A., Valera-Blanes, G. & Vázquez-Carrasco, R. (2020). Sustainability and branding in retail: a model of chain of effects. Sustainability, 12(14), 5800. https://doi.org/10.3390/su12145800es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/11162
dc.descriptionIndexado en Scopuses_PE
dc.description.abstractThe main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those practices affect consumers' perceived satisfaction levels and their predisposition to engage in positiveWord of Mouth (WOM). For the purpose of this study, the context of an emerging economy, Peru, is taken as reference. To do this, we propose a structural equation model based on a representative sample of 403 consumers. The data analysis-using the PLS software package-confirms that corporate social responsibility (CSR) positively influences both corporate reputation and brand image. These two factors jointly have an impact on consumers' perceived satisfaction levels, which in turn help to explain the flow of positive WOM. This work is a pioneering study of the relationship between the aforementioned factors in the context of emerging economies. The final part of the article discusses the main theoretical implications and recommendations for business practice.es_PE
dc.formatapplication/pdf
dc.language.isoenges_PE
dc.publisherMultidisciplinary Digital Publishing Institute (MDPI)es_PE
dc.relation.ispartofurn:issn:2071-1050
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución 4.0 Internacional (CC BY 4.0)*
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/*
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectImagen corporativaes_PE
dc.subjectBrandinges_PE
dc.subjectResponsabilidad social de la empresaes_PE
dc.subjectComercio al por menores_PE
dc.subjectCorporate imageen_EN
dc.subjectBrandingen_EN
dc.subjectSocial responsability of the companyen_EN
dc.subjectRetail tradeen_EN
dc.subject.classificationCiencias empresariales / Economíaes_PE
dc.titleSustainability and branding in retail: a model of chain of effectses_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.type.otherArtículo en Scopuses_PE
dc.identifier.journalSustainability
dc.publisher.countryCHes_PE
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.00es_PE
dc.identifier.doihttps://doi.org/10.3390/su12145800


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