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dc.contributor.authorMéndez-Lazarte, Christiam-Ismaeles_PE
dc.contributor.authorBohorquez-Lopez, V.W.es_PE
dc.contributor.otherMéndez-Lazarte, Christiam-Ismaeles_PE
dc.date.accessioned2021-01-25T15:35:28Z
dc.date.available2021-01-25T15:35:28Z
dc.date.issued2020
dc.identifier.citationMendez, C. & Bohorquez-Lopez, V.W. (2020). Identification of main factors to characterize young people with greatest intention of buying footwear online. AMCIS 2020 Proceedings. 1. https://aisel.aisnet.org/amcis2020/lacais/lacais/1es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/12389
dc.descriptionIndexado en Scopuses_PE
dc.description.abstractThe study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a physical product online. Surveys were applied and then analyzed using a logistic regression model that resulted in men with a greater experience of use, with a favorable perception of return, and with the possibility of being influenced by other people, have a greater probability of having high intention to buy online a physical product. From all the perceived risks that were originally proposed, the logistical risk (delivery and/or return) and the social risk were those that showed a better behavior to characterize young people with greater probability of buying footwear online.en_EN
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisher26th Americas Conference on Information Systems, AMCIS 2020.es_PE
dc.relation.urihttps://aisel.aisnet.org/amcis2020/lacais/lacais/1
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_PE
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectSistemas de informaciónes_PE
dc.subjectComercio electrónicoes_PE
dc.subjectJóveneses_PE
dc.subjectInformation systemsen_EN
dc.subjectElectronic commerceen_EN
dc.subjectYoung adultsen_EN
dc.subject.classificationIngeniería de sistemas / Sistemas de informaciónes_PE
dc.titleIdentification of main factors to characterize young people with greatest intention of buying footwear onlineen_EN
dc.title.alternativeIdentificación de Principales Factores de Caracterización en Jóvenes con Mayor Intención de Comprar Calzado Onlinees_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.type.otherArtículo de conferencia en Scopuses_PE
dc.publisher.countryUSes_PE
dc.description.peer-reviewRevisión por pareses_PE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_PE


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