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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
dc.contributor.author | Cambra Fierro, Jesús Juan | |
dc.contributor.author | Fuentes Blasco, María | |
dc.contributor.author | Huerta Álvarez, Rocío del Pilar | |
dc.contributor.author | Olavarría, Ana | |
dc.contributor.other | Huerta Álvarez, Rocío del Pilar | |
dc.date.accessioned | 2021-06-04T16:52:33Z | |
dc.date.available | 2021-06-04T16:52:33Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Cambra-Fierro, J. J., Fuentes-Blasco, M., Huerta-Álvarez, R. & Olavarria, A. (2021). Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy. Service Business, 15, 467-491 https://doi.org/10.1007/s11628-021-00448-7 | es_PE |
dc.identifier.issn | 1862-8516 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12724/13342 | |
dc.description | Indexado en Scopus | es_PE |
dc.description.abstract | The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our reference. The authors put forth a chain of effects—based in Social Capital Theory—to test the impact of customer-based brand equity on customer engagement, mediated by satisfaction and customer reputation. Causal model estimation results suggest that customer-based brand equity has both a direct, positive impact on customer satisfaction and customer reputation and an indirect impact on customer engagement. The final section of the paper presents theoretical discussion of the results and the main implications for business practice. | es_PE |
dc.format | application/pdf | es_PE |
dc.language.iso | eng | es_PE |
dc.publisher | Springer | es_PE |
dc.relation.ispartof | urn:issn:1862-8516 | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.source | Repositorio Institucional - Ulima | es_PE |
dc.source | Universidad de Lima | es_PE |
dc.subject | Servicio al cliente | es_PE |
dc.subject | Marcas comerciales | es_PE |
dc.subject | Comportamiento del consumidor | es_PE |
dc.subject | Satisfacción del cliente | es_PE |
dc.subject | Trademarks | es_PE |
dc.subject | Consumer behavior | es_PE |
dc.subject | Consumer satisfaction | es_PE |
dc.title | Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy | es_PE |
dc.type | info:eu-repo/semantics/article | |
dc.description.version | info:eu-repo/semantics/publishedVersion | |
dc.type.other | Artículo en Scopus | es_PE |
ulima.areas.lineasdeinvestigacion | Desarrollo empresarial / Marketing y comportamiento del consumidor | es_PE |
dc.identifier.journal | Service Business | es_PE |
dc.publisher.country | CH | es_PE |
dc.description.peer-review | Revisión por pares | es_PE |
dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#5.02.04 | |
dc.identifier.doi | https://doi.org/10.1007/s11628-021-00448-7 | |
ulima.autor.afiliacion | Faculty of Business & Economics, University of Lima | es_PE |
ulima.autor.carrera | Administración | es_PE |
ulima.autor.carrera | Marketing | es_PE |
ulima.autor.carrera | Contabilidad y Finanzas | es_PE |
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