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dc.contributor.authorDemuru, Paolo
dc.contributor.authorde Oliveira, F.P.R.
dc.contributor.authorCuevas Calderón, Elder Alejandro
dc.contributor.otherDemuru, Paolo
dc.contributor.otherCuevas Calderón, Elder Alejandro
dc.date.accessioned2021-07-20T13:20:57Z
dc.date.available2021-07-20T13:20:57Z
dc.date.issued2021
dc.identifier.citationDemuru, P., de Oliveira F.P.R. & Cuevas-Calderon, E. (2021). Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective. Comunicación y Sociedad, (18). https://doi.org/10.32870/cys.v2021.7949es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/13572
dc.descriptionIndexado en Scopuses_PE
dc.description.abstractIn this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display Bolsonaro's different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro's non-political identity and anti-establishment discourse.en_EN
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherUniversidad de Guadalajaraes_PE
dc.relation.ispartofurn:issn:0188-252X
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectSemióticaes_PE
dc.subjectCuerpo humanoes_PE
dc.subjectBolsonaro, Jair, 1955-es_PE
dc.subjectSemioticsen_EN
dc.subjectBody, humanen_EN
dc.subject.classificationComunicación / Semiótica y discursoes_PE
dc.titleBodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspectiveen_EN
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.type.otherArtículo en Scopuses_PE
dc.identifier.journalComunicación y Sociedad
dc.publisher.countryMXes_PE
dc.description.peer-reviewRevisión por pareses_PE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.08.00es_PE
dc.identifier.doihttps://doi.org/10.32870/cys.v2021.7949
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_PE


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