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dc.contributor.authorDe la Piedra Vindrola, Sergio Edmundo
dc.contributor.authorJuan M. Berbel-Pineda, Juan M.
dc.contributor.authorPalacios-Florencio, Beatriz
dc.contributor.otherDe la Piedra Vindrola, Sergio Edmundo
dc.date.accessioned2023-03-16T14:56:43Z
dc.date.available2023-03-16T14:56:43Z
dc.date.issued2022
dc.identifier.citationDe la Piedra-Vindrola, S. E., Berbel-Pineda, J. M. & Palacios-Florencio, B. (2022). Fair trade and consumer valuation: Purchase intentions in an emerging economy. Business Strategy and Development, 5(3), 245-258. https://doi.org/10.1002/bsd2.196es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/17907
dc.description.abstractIn the scientific literature, there is little evidence of empirical research concerning the impact of fair trade (FT) on shopping behaviour (this is practically non-existent, if we consider studies in emerging economies. For this reason, the aim of this research is to analyse to what extent consumers value FT practices in the context of an emerging economy and how these affect their purchase intentions. For this purpose, partial least squares structural equation modelling (PLS-SEM) is used. The data are based on a sample of 409 consumers of an emerging economy (Peru). According to the results, the intention to purchase FT products by Peruvian consumers depends directly on the variables FT knowledge and attitude towards FT. Furthermore, the indirect influence on the purchase intention of the beliefs about FT variable is verified. On the other hand, the results obtained indicate that there are no differences between Peruvian women and men in terms of direct relations among model constructs. These results enable understanding consumer valuations of emerging economies concerning the responsible practices of firms. The study's findings have significant implications for the management of FT by public organisations and firms. There is evidence that consumers can start to value these FT policies, since they show a favourable disposition towards the consumption of products made or marketed with FT practices.en_EN
dc.formatapplication/html
dc.language.isoeng
dc.publisherJohn Wiley & Sons Ltd.
dc.relation.ispartofurn:issn: 2572-3170
dc.rightsPendiente*
dc.rights.uriPendiente*
dc.sourceRepositorio Institucional Ulima
dc.sourceUniversidad de Lima
dc.subjectPendientees_PE
dc.subject.classificationPendientees_PE
dc.titleFair trade and consumer valuation: Purchase intentions in an emerging economyen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo en Scopus
dc.identifier.journalBusiness Strategy and Development
dc.publisher.countryUS
dc.identifier.eissn2572-3170
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.identifier.doihttps://doi.org/10.1002/bsd2.196
ulima.catOI
ulima.autor.afiliacionAcademic Secretary of the Marketing Career, Faculty of Business and Economic Sciences, University of Lima (Scopus)
ulima.autor.carreraPrograma de Estudios Generales
ulima.autor.carreraMarketing
dc.identifier.isni0000000121541816
dc.identifier.scopusid2-s2.0-85123986763


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