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dc.contributor.authorMus, Sophia
dc.contributor.authorSosa-Villagarcia, Paolo
dc.contributor.authorBarnoya, Joaquin
dc.contributor.authorBusse Cárdenas, Peter
dc.contributor.otherBusse Cárdenas, Peter
dc.contributor.otherRozas Urrunaga, Lucila Jimena
dc.date.accessioned2024-01-11T15:50:42Z
dc.date.available2024-01-11T15:50:42Z
dc.date.issued2021
dc.identifier.citationMus, S., Rozas, L., Barnoya J. & Busse, P. (2021). Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala. BMC Research Notes, 14(1). https://doi.org/10.1186/s13104-021-05812-4es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/19577
dc.description.abstractObjective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the print advertisements exhibited a male main character for the case of Guatemala, while in Peru 14% of the print advertisements presented a male main character. Furthermore, in Guatemala, 22% of the main characters were male animated characters. Moreover, 27% of the print advertisements in Guatemala and 17%, in Peru were visually male-oriented. Overall, male characters appeared alongside sports references and in varied settings, whereas female characters were usually holding or consuming the product. In conclusion, although the majority of variables used to assess the representation of gender in food and beverage print advertisements were gender-neutral, those showing gender representation were mostly male-oriented. Despite its limited findings, the study provides evidence for the formulation of public policies and educational content aimed to protect children’s and adolescents’ health from the effects of food marketing.en_EN
dc.formatapplication/html
dc.language.isoeng
dc.publisherBioMed Central Ltd
dc.sourceRepositorio Institucional. Ulima
dc.sourceUniversidad de Lima
dc.subjectWomen in advertisingen_EN
dc.subjectMujeres en la publicidades_PE
dc.subjectPerúes_PE
dc.subjectGuatemalaes_PE
dc.titleNanoparticles in fossil and mineral fuel sectors and their impact on environment and human health: A review and perspectiveen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo en Scopuses_PE
dc.identifier.journalBMC Research Notes
dc.publisher.countryGB
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.08.00
dc.identifier.doihttps://doi.org/10.1186/s13104-021-05812-4
ulima.cat15
ulima.autor.afiliacionPendiente
ulima.autor.carreraPendiente
dc.identifier.isni121541816
dc.identifier.scopusid2-s2.0-85118421950


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