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Influencers in quarantine: Adaptation of their contents and production formats

dc.contributor.authorLeón Kanashiro, Laura Raquel
dc.contributor.authorMateus, Julio-César
dc.contributor.otherLeón Kanashiro, Laura Raquel
dc.contributor.otherMateus, Julio-César
dc.date.accessioned2024-01-11T15:50:47Z
dc.date.available2024-01-11T15:50:47Z
dc.date.issued2021
dc.identifier.citationLeon, L. & Mateus, J.-C. (2021). Influencers in quarantine: Adaptation of their contents and production formats. In Proceedings of the 16th Iberian Conference on Information Systems and Technologies, CISTI 2021, Chaves, Portugal, June 2021. https://doi.org/10.23919/CISTI52073.2021.9476585es_PE
dc.identifier.issn2166-0727
dc.identifier.urihttps://hdl.handle.net/20.500.12724/19582
dc.description.abstractThis paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.en_EN
dc.formatapplication/html
dc.language.isoeng
dc.publisherIEEE Computer Societyes_PE
dc.relation.ispartofurn:issn: 2166-0727
dc.relation.ispartofurn:isbn: 978-989546591-0
dc.rightsinfo:eu-repo/semantics/restrictedAccess*
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectPersonalidades de Internetes_PE
dc.subjectRedes sociales en líneaes_PE
dc.subjectCOVID-19es_PE
dc.subjectInternet personalitieses_PE
dc.subjectOnline social networkses_PE
dc.titleInfluencers in quarantine: Adaptation of their contents and production formatses_PE
dc.title.alternativeInfluencers en cuarentena: adaptación de sus contenidos y formatos de producciónes_PE
dc.typeinfo:eu-repo/semantics/conferenceObject
dc.type.otherArtículo de conferencia en Scopus
dc.publisher.countryUS
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.08.00
dc.identifier.doihttps://doi.org/10.23919/CISTI52073.2021.9476585
ulima.cat15
ulima.autor.afiliacionPendiente
ulima.autor.carreraPendientees_PE
dc.identifier.scopusid2-s2.0-85115808449
dc.identifier.eventIberian Conference on Information Systems and Technologies, CISTI


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