Influencers in quarantine: Adaptation of their contents and production formats

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Date
2021
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Abstract
This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.
URI
https://hdl.handle.net/20.500.12724/19582
DOI
https://doi.org/10.23919/CISTI52073.2021.9476585
How to cite
Leon, L. & Mateus, J.-C. (2021). Influencers in quarantine: Adaptation of their contents and production formats. In Proceedings of the 16th Iberian Conference on Information Systems and Technologies, CISTI 2021, Chaves, Portugal, June 2021. https://doi.org/10.23919/CISTI52073.2021.9476585
Publisher
IEEE Computer Society
Subject
ISSN
2166-0727
Event
Iberian Conference on Information Systems and Technologies, CISTI
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