• Campaña de lanzamiento de producto para la bebida energizante Boom Power 

      Cardenas Mesia, Arantxa De Maria; Escobedo Vilca, Liriam Alexandra (Universidad de Lima, 2023)
      Acceso abierto
      The project focuses on the development of the launching campaign of Boom Power, a new brand in the category of energy drinks that is entering the market with a new product that contains maca, guarana, ginseng, theine, ...