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Phishing video game to validate the principles of persuasion in university students
(Association for Information Systems, 2021)
Acceso restringido
Phishing is a social engineering procedure in which a malicious actor impersonates a trusted third party with the intention of tricking the user into disclosing confidential information. Research on social engineering has ...
Matching System for Animal-Assisted Therapy Based on the Levenshtein and Gale-Shapley Algorithms
(Springer, 2021)
Acceso restringido
This current research is based on the implementation of an algorithm that assigns pets, cats, or dogs to persons with depressive disorders such as low self-esteem. We found that even though different institutions have made ...
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)
Acceso restringido
The desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ...