Listar Ingeniería Industrial por área / línea de investigación "Desarrollo empresarial / Marketing y comportamiento del consumidor"

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    • Análisis estructural para la caracterización de variables clave del mercado peruano de crossfit 

      Labrín Mesía, Josue Alvin; Ruiz Ruiz, Marcos Fernando (Didactic Asociation Andalucia, 2022)
      Acceso abierto
      El objetivo de esta investigación fue determinar las variables clave que caracterizan el mercado peruano de CrossFit, así como los actores sociales que lo conducen. A partir de un diseño exploratorio y descriptivo, se ...

    • Service model based on Lean Service: Standardized Work and 5S to increase customer satisfaction in a veterinary SME 

      Collao Diaz, Martin Fidel; Quiroz Flores, Juan Carlos; Castillo Muguerza, Fatima Xiomara; Lama Villar, Diego Eduardo (Latin American and Caribbean Consortium of Engineering Institutions, 2023)
      Acceso abierto
      Companies in the veterinary services sector face the challenge of providing optimal customer service. This sector contributes 40% of the national Gross domestic product and concentrates 48% of formal employment. Considering ...

    • Structural characterization of sports supplement market 

      Castro Arteta, Alonso; Salazar Mamani, Carlos Stefano; Ruiz Ruiz, Marcos Fernando (Latin American and Caribbean Consortium of Engineering Institutions, 2022)
      Acceso abierto
      Sports supplements are vital as nutritional complement and improve people's physical performance. In this sense, the objective of this study was to identify and characterize the variables that determine the sports supplement ...