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Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers.
(ACM, 2023)
Acceso restringido
The COVID-19 health crisis forced businesses to adapt to the pandemic context and therefore, they had to digitalize and adopt new technologies to survive. This research developed a post-pandemic diagnosis of the changes ...
Clima laboral del docente universitario y adecuación al teletrabajo: un instrumento para su análisis
(Universidad Peruana Unión, 2022)
Acceso abierto
El teletrabajo consiste en una modalidad remota para realizar diferentes labores. Debido a la pandemia del COVID-19, dicha modalidad se ha extendido a diversos rubros laborales, entre los cuales se destacan las actividades ...
Structural characterization of ecommerce for its growth and development in Peru
(Institute of Electrical and Electronics Engineers Inc., 2021)
Acceso restringido
The objective of this study was to determine those key variables or factors that characterize ecommerce in Peru and will drive its growth and development to reach the turnover levels of the main Latin American economies. ...