Now showing items 1-15 of 15

    • Uso de CRM social para mejorar campañas de marketing dirigido en sector minorista 

      Bohorquez-Lopez, Victor-Wilfredo; Huaynate-Mato, Edwin-David; Méndez-Lazarte, Christiam-Ismael (Association for Information Systems, 2018)
      Acceso abierto
      Este estudio pretende demostrar que la efectividad de una campaña dirigida de marketing usando cupones puede mejorar utilizando elementos del CRM Social. Para lograrlo, se realizó un experimento consistente en otorgar ...
    • Dynamic networks in early international agrobusiness 

      Méndez-Lazarte, Christiam-Ismael (Escola Brasileira de Administração Pública e de Empresas, 2019)
      Acceso abierto
      This research aims to understand the benefits of networks, based on their origin, for the process of companies’ accelerated internationalization. The study adopts as a reference the emergence of Born Global enterprises, ...
    • Identificación del sentimiento expresado usando redes sociales en un contexto político 

      Bohorquez-Lopez, Victor-Wilfredo; Méndez-Lazarte, Christiam-Ismael; Altube, Lucas; Santana, Enmanuel (Americas Conference on Information Systems, 2019)
      Acceso abierto
      Este estudio pretende proponer una solución al problema de identificar el sentimiento de comentarios en español, debido a las variaciones idiomáticas existentes en los diversos países Latinoamericanos, plasmados en redes ...
    • Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context 

      Flores-Hernández, Javier-Alfredo; Cambra-Fierro, Jesús; Vázquez-Carrasco, Rosario (John Wiley & Sons, 2020)
      Acceso restringido
      Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
    • CSR and branding in emerging economies: The effect of incomes and education 

      Cambra-Fierro, Jesús Juan; Flores-Hernández, Javier-Alfredo; Pérez, L.; Valera-Blanes, G. (Wiley-Blackwell, 2020)
      Acceso restringido
      Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...
    • Sustainability and branding in retail: a model of chain of effects 

      Flores-Hernández, Javier-Alfredo; Olavarría-Jaraba, Ana; Valera-Blanes, Guadalupe; Vázquez-Carrasco, Rosario (Multidisciplinary Digital Publishing Institute (MDPI), 2020)
      Acceso abierto
      The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...
    • Impact of emotional style on academic goals in pandemic times 

      Garay, Jessica Paola Palacios; Escalante-Flores, Jorge-Luis; Chumacero-Calle, Juan-Carlos; Bautista, Inocenta Marivel Cavarjal; Perez-Saavedra, Segundo; Nieto-Gamboa, Jose (Sciedu Press, 2020)
      Acceso abierto
      The objective of the present study was to determine the incidence of university students’ emotional style on the dimensions of academic goals (academic goals, learning goals, achievement goals and social reinforcement ...
    • The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 

      Huerta-Álvarez, Rocío; Cambra-Fierro, Jesús; Fuentes-Blasco, María (Elsevier, 2020)
      Acceso restringido
      The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
    • How does customer perception of salespeople influence the relationship? A study in an emerging economy 

      Arditto-Díaz, Luis-Eduardo; Cambra-Fierro, Jesús; Fuentes-Blasco, María; Olavarría Jaraba, Ana; Vázquez-Carrasco, Rosario (Elsevier, 2020)
      Acceso restringido
      Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...
    • Identification of main factors to characterize young people with greatest intention of buying footwear online 

      Méndez-Lazarte, Christiam-Ismael; Bohorquez-Lopez, V.W. (26th Americas Conference on Information Systems, AMCIS 2020., 2020)
      Acceso restringido
      The study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a ...
    • Relevance of salespeople profiles: an analysis in an emerging economy 

      Arditto-Díaz, Luis-Eduardo; Cambra-Fierro, Jesús; Olavarría-Jaraba, Ana; Vázquez-Carrasco, Rosario (Emerald, 2020)
      Acceso restringido
      Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
    • Impacto del mindfulness en el rendimiento académico de estudiantes universitarios: una revisión sistemática de literatura con VOSviewer 

      Galdo-Jiménez, Alfredo-José (Universidad Marcelino Champagnat, 2021)
      Acceso abierto
      La presente investigación tiene por objetivos determinar el nivel de impacto de la exclusión de algunos términos claves en la coocurrencia acerca del tema “Impacto del mindfulness en el rendimiento académico de estudiantes ...
    • Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy 

      Cambra-Fierro, Jesús Juan; Fuentes-Blasco, María; Huerta-Álvarez, Rocío; Olavarría, Ana (Springer, 2021)
      Acceso abierto
      The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our ...
    • The correlation between cognitive styles and written corrective feedback preferences among Iranian and Turkish EFL learners 

      Kivi, Parivash Jamali; Hernández-Vásquez, Ronald; Escalante-Flores, Jorge-Luis; Garay, Jessica Paola Palacios; Fuster-Guillén, Doris (Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, 2021)
      Acceso abierto
      This study aimed at finding the correlation between Iranian and Turkish EFL learners’ cognitive styles and their preferences for different WCF types. Sixty out of seventy-five EFL students at the intermediate level in two ...
    • Insertion of Emerging Countries Exports in Global Supply Chains 

      Méndez-Lazarte, Christiam-Ismael; Padilla-Solis, Julio-Alejandro (EAE Business School, 2021)
      Acceso abierto
      The objective of this research is to create a reference model to help an emerging country prepare a strategic and tactical plan for its export potential using information from digital media. Countries’ economic planning ...