Now showing items 1-2 of 2
How does customer perception of salespeople influence the relationship? A study in an emerging economy
Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...
Dynamic networks in early international agrobusiness
(Escola Brasileira de Administração Pública e de Empresas, 2019)
This research aims to understand the benefits of networks, based on their origin, for the process of companies’ accelerated internationalization. The study adopts as a reference the emergence of Born Global enterprises, ...