Now showing items 1-2 of 2
Relevance of salespeople profiles: an analysis in an emerging economy
Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ...
Sustainability and branding in retail: a model of chain of effects
(Multidisciplinary Digital Publishing Institute (MDPI), 2020)
The main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ...