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CSR and branding in emerging economies: The effect of incomes and education
(Wiley-Blackwell, 2020)
Acceso restringido
Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ...
How does customer perception of salespeople influence the relationship? A study in an emerging economy
(Elsevier, 2020)
Acceso restringido
Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ...