Buscar
Mostrando ítems 1-10 de 10
'No, auntie, that's false': Challenges and resources of female baby boomers dealing with fake news on Facebook
(First Monday, 2023)
Acceso abierto
The spread of fake news on social media networks is on the rise, prompting a special interest in identification and coping skills among news consumers so that they can filter out misleading information. Studies suggest ...
Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
(Universidad de Navarra, 2023)
Acceso abierto
This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus ...
Bringing managers closer to papers: Measuring the relevance of business and management research
(Taylor and Francis Ltd., 2023)
Acceso abierto
This study aims to validate a data collection tool’s psychometric properties to explore whether business management research’s relevance is a high-order construct made up of its perceived interest and perceived relevance. ...
Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
(Springer, 2023)
Acceso restringido
This study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ...
Cross-Cultural comparison of TikTok uses and gratifications
(Taylor and Francis Ltd., 2023)
Acceso restringido
This cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to ...
Pursuing belonging through consumption: refining the belonging process framework
(Emerald Group Holdings Ltd., 2022)
Acceso abierto
Purpose – Much research has been conducted on how consumption is related to human relationships. Only
a scarcity of studies has examined brand and product selection, as well as the consumption activities that individuals ...
Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation
(Springer, 2022)
Acceso restringido
Belonging Conduits are resources available in the market (such as products, services, or brands) that people use as a means to favor their affiliation to a group. The conduits are a construct of the belongingness-oriented ...
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)
Acceso restringido
The desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ...
Do you remember me? Women sexual objectification in advertising among young consumers
(Emerald Group, 2020)
Acceso restringido
Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...
Inferencia de precio-calidad del producto entre consumidores infantiles
(Editorial Espacios, 2019)
Acceso abierto
La relación entre el precio de un producto y su calidad percibida se encuentra reportada en la literatura académica. Son limitados los estudios que analizan este fenómeno en niños. Este estudio cuasi experimental posprueba ...