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El impacto del uso de la automatización robótica de procesos en la motivación interna laboral en Votorantim Internacional CSC
(Universidad de Lima, 2021)
Acceso abierto
The present research aims to evaluate the impact of the use of robotic process automation in different positions of the internal work motivation of Votorantim Internacional CSC employees. The tools used for data collection ...
Caso de estudio: Factores que determinan la rotación del personal en los centros de atención al cliente en una empresa de telecomunicaciones
(Universidad de Lima, 2021)
Acceso abierto
In this work, we seek to propose solutions and recommendations about the impact generated by the dimensions that influence staff turnover in the telecommunications company. Based on research tools, such as the employee ...
Programa de gestión para reducir la tasa de desactivaciones corporativas por portabilidad en Entel Perú
(Universidad de Lima, 2021)
Acceso abierto
This work was based on the analysis of a well-known company within the Peruvian telecommunications industry: Entel Peru. The center of the study was the corporate client segment. It is known that this segment represents ...
Determinación de las dificultades que tienen los clientes en la elección de tiendas de autopartes en Lima Metropolitana en el Año 2020
(Universidad de Lima, 2021)
Acceso abierto
The research raises the difficulty that customers have for choosing stores in the spare parts market, which may be motivated by different drivers which we want to know in the development of the study. Despite of the fact ...
Estudio de posicionamiento de marca en la empresa familiar Pepe el Toro en Chimbote-Ancash en el año 2021
(Universidad de Lima, 2021)
Acceso abierto
The main objective of this research work is to demonstrate the level of Branding by the PEPE EL TORO SAC truck company and to develop a management improvement proposal through knowledge of the subject, the application of ...
La influencia de la marca Starbucks en la percepción del valor del producto
(Universidad de Lima, 2021)
Acceso abierto
This research study aims to determine the influence of the Starbucks brand on the consumers perceived value of the product. In addition, it is intended to describe the brand identity that Starbucks transmits to its consumers ...
Influencia del estrés laboral en el desempeño de los trabajadores de la empresa constructora T&T Arquitectos SAC
(Universidad de Lima, 2021)
Acceso abierto
The objective of this research work was to determine the relationship between stress and work performance of the workers of the Company T&T Arquitectos SAC, which was formulated based on the general problem How does work ...
Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
(Universidad de Lima, 2021)
Acceso abierto
This research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal ...
Estudio de la transformación digital para la generación de ventajas competitivas en el desarrollo de las fintech ubicadas en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
Now a days, it can be seen how the traditional financial system in Peru (referring to banking, finance companies, EDPYMES, among others) has not been able to evolve at the pace of digital technologies, presenting itself ...
¿Cómo mejorar la eficacia del ecommerce en tiendas por departamento en Perú?
(Universidad de Lima, 2021)
Acceso abierto
Within the framework of the technological evolution that the business world is going through today, the retail war has moved to a new field: virtual stores or ecommerce. Despite this new situation, there are still many ...