Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
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One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health message cues, in the form of a small icon of a walking person or a healthy dish, appearing on televised food and beverage advertisements. Yet the extent of this practice is unknown. Thus, the objective of this study was three-fold: to identify (1) the food and beverage advertisements showing health cues, (2) the types of health cues, and (3) their length in time.
How to citeBusse, P., & Bernabé-Ortiz, A. (2018). Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements. Public health, 159, 1-3. https://doi.org/10.1016/j.puhe.2018.03.003
Category / SubcategoryComunicación / Publicidad
Indexado en Scopus
- Comunicación