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Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements

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Date
2018
Author(s)
Busse Cárdenas, Peter
Bernabé Ortiz, Antonio
Metadata
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Abstract
One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health message cues, in the form of a small icon of a walking person or a healthy dish, appearing on televised food and beverage advertisements. Yet the extent of this practice is unknown. Thus, the objective of this study was three-fold: to identify (1) the food and beverage advertisements showing health cues, (2) the types of health cues, and (3) their length in time.
URI
https://hdl.handle.net/20.500.12724/6014
DOI
https://doi.org/10.1016/j.puhe.2018.03.003
How to cite
Busse, P., & Bernabé-Ortiz, A. (2018). Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements. Public health, 159, 1-3. https://doi.org/10.1016/j.puhe.2018.03.003
Publisher
Elsevier
Area / Line of research
Calidad de vida y bienestar / Salud
Category / Subcategory
Pendiente / Pendiente
Subject
Publicidad de alimentos
Comunicación en salud
Promoción de la salud
Nutrición infantil
Nutrición del adolescente
Food advertising
Health communication
Health promotion
Child nutrition
Adolescent nutrition
Journal
Public Health
Note
Indexado en Scopus
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  • Comunicación [85]


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Contacto: repositorio@ulima.edu.pe

Todos los derechos reservados. Diseñado por Chimera Software