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Mostrando ítems 21-28 de 28
Estudio de posicionamiento de marca en la empresa familiar Pepe el Toro en Chimbote-Ancash en el año 2021
(Universidad de Lima, 2021)
Acceso abierto
The main objective of this research work is to demonstrate the level of Branding by the PEPE EL TORO SAC truck company and to develop a management improvement proposal through knowledge of the subject, the application of ...
La influencia de la marca Starbucks en la percepción del valor del producto
(Universidad de Lima, 2021)
Acceso abierto
This research study aims to determine the influence of the Starbucks brand on the consumers perceived value of the product. In addition, it is intended to describe the brand identity that Starbucks transmits to its consumers ...
Influencia del estrés laboral en el desempeño de los trabajadores de la empresa constructora T&T Arquitectos SAC
(Universidad de Lima, 2021)
Acceso abierto
The objective of this research work was to determine the relationship between stress and work performance of the workers of the Company T&T Arquitectos SAC, which was formulated based on the general problem How does work ...
Propuestas para elevar la eficiencia en la gestión de inventarios en Protemax S.R.L.
(Universidad de Lima, 2021)
Acceso abierto
The objective of the following professional sufficiency work is to show how the application of different proposals for improvement in inventory management within a supply chain area can contribute significantly to the ...
Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
(Universidad de Lima, 2021)
Acceso abierto
This research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal ...
Estudio de la transformación digital para la generación de ventajas competitivas en el desarrollo de las fintech ubicadas en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
Now a days, it can be seen how the traditional financial system in Peru (referring to banking, finance companies, EDPYMES, among others) has not been able to evolve at the pace of digital technologies, presenting itself ...
¿Cómo mejorar la eficacia del ecommerce en tiendas por departamento en Perú?
(Universidad de Lima, 2021)
Acceso abierto
Within the framework of the technological evolution that the business world is going through today, the retail war has moved to a new field: virtual stores or ecommerce. Despite this new situation, there are still many ...
Análisis estratégico hacia el posicionamiento en el mercado de productos saludables proteicos en Lima Metropolitana. Caso Moringa
(Universidad de Lima, 2021)
Acceso abierto
This study analyzes the factors that influence the market for healthy products in Metropolitan Lima, proposing alternatives to achieve a strategic position through Porter's forces applied to the moringa, which is a tree ...